How to Get over Perfectionism (and Execute on Your Ideas) – Max Grid News Feed

As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par. …you know how the rest goes. The […]

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New Distilled ODN features including SEO friendly URLs for enterprise platforms – Max Grid News Feed

If you’re a regular reader of our content, you’ve probably come across our ODN platform which enables both SEO A/B testing and more agile changes to large and enterprise sites. Earlier this year, we had a quarter where we deployed our platform to two Fortune 100 companies’ sites and to the website of one of […]

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How to project SEO traffic levels and avoid saying, ‘It depends’ – Max Grid News Feed

Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Please visit Search Engine Land for the full article. This is a news feed, by author Simon Heseltine, the original post […]

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The Evolution and Expansion of Google’s Featured Snippets – Max Grid News Feed

A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. Have you ever searched  for a question and had it come up in a box telling you the answer right away? This is a featured box: Featured snippets can […]

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Grow Your PPC Revenue – AdWords Features and Experiments You Should Consider – Max Grid News Feed

As a PPC Strategist working with a variety of clients and industries, I see often certain AdWords features work for some and not others. While there are some obvious wins or constant sources of high ROI, such as Remarketing Lists for Search Ads (RLSAs) producing better revenue and user engagement than broad targeting Display ads, […]

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Daily Search Forum Recap: July 17, 2018 – Max Grid News Feed

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google: Crawling SPA (Single-Page Application) Isn’t Easy But Can Work Google’s John Mueller was asked about how GoogleBot handles crawling, indexing and ranking SPAs, […]

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An update to referral source URLs for Google Images – Max Grid News Feed

Every day, hundreds of millions of people use Google Images to visually discover and explore content on the web. Whether it be finding ideas for your next baking project, or visual instructions on how to fix a flat tire, exploring image results can sometimes be much more helpful than exploring text. Updating the referral source […]

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Why I Spent $500,000 Buying a Blog That Generates No Revenue – Max Grid News Feed

(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah… I used to have hair) In early January 2017, I purchased the KISSmetrics website for $500,000. If you go to the site, you’ll notice that it forwards here to NeilPatel.com (which I will get […]

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Google Marketing Live: An Advertiser’s Take on the Highlights – Max Grid News Feed

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your […]

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