How to Lead in Marketing When You’re Not the Captain of the Boat – Max Grid News Feed

At Portent, we often get asked to advise on the ideal marketing team structure. The answer is almost always ‘it depends.’ Today though, we’re talking about something almost universally true for the mindset of successful marketing teams. Whether you see one person in each role here, or ten, this approach will make any team work […]

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Search Buzz Video Recap: Google Mobile First, News Publisher Knowledge Cards, Disavowing & WebmasterWorld – Max Grid News Feed

This week in search, Google said stop worrying about the mobile first index, you wonât be moved to it if you are not ready. Google should really build us tools to prepare for the mobile first index. Google launched news publisher knowledge graph cards. Google said no need for a disavow if you donât have […]

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What Tinder Can Teach Us About Growth Marketing – Max Grid News Feed

Just in case you’ve been living under a rock for the past five years, Tinder is a hugely popular mobile dating app that matches potential partners based on user data and proximity. Since the application was launched in 2012, it has experienced explosive growth. Within two years, Tinder boasted 800 million swipes every single day. […]

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