Why does business need a mobile app?
A mobile-responsive website is 90% of your business success, but if you add a mobile app, you could potentially leave your closest rivals far behind. Here are some pros why you should develop a mobile app for your business:
- Improves visibility
Nowadays people tend to use their smartphones more often than computers or tablets. And the mobile market is taking off.
By developing your own app, you can increase your chances to get noticed. And moreover, with a mobile app, there is no need in switching the gadgets.
- Improves client engagement
Ease of use and convenience are the main concerns to ensure flawless customer experience. Mobile applications additionally enable your clients to keep in touch and engage with you in real time. This helps build more trusted relationships with customers.
- Enhances market acknowledgment
Having a logo displayed on the interface of a cell phone or a tablet will increase your brand recognition. Did you notice how many times people take their phones to check what time it is? Yeah, lots of times.
And what will happen if there is your logo? Your brand awareness will triple. Also, 268 billion apps are estimated to be downloaded, and 68% of them are used daily.
- Builds a powerful marketing channel
With a mobile app, you can advertise your goods or services directly to the customers that are interested in your offers. Also, it’s a great way to give discounts or render customer support.
- Presents another sales channel
The accessibility and convenience of mobile apps encourage customers to continue using your business service or buying your goods.
People spend more time using mobile apps than visiting websites. That’s why it’s quite feasible to build an app for your business. Most of the companies build mobile apps to serve marketing needs as described below. But some enterprises need apps to tackle business problems and automate the workflow.
The list of why business needs a mobile app has no end. Everyone can complement the list with own reasons.
What factors can affect the development costs of a mobile app?
In other words, functionality is what an app is going to do. This is the most important factor when estimating the ballpark costs. There is a gap between a mobile app that can do something simple (such as a calculator, shopping list, etc.) and a fully-featured interactive app like games featuring the augmented reality.
It’s obvious that an app performing one or two functions such as Uber is more successful than an app loaded with extra and sometimes needless functionality. Developing an app with one or two core functions is the best approach ever. The following approach brings down the development costs. The core take-away is the more your app is going to do, the more it will cost.
- Target users or devices
Target users are those who you want to use your app. The target audience can affect the costs required to develop an app. The most debated question remains the same for years to come – What type of a mobile app to build? Native or Web?
Native Apps are developed for one particular operating system (an app for iOS or an app for Android). Mobile Web Apps run on a device’s web browser, so they have no specific platform to be developed for. Such apps work on every device regardless of the operating system.
For example, you are going to develop a logistics app for tracking vehicles, and you know that everyone in a company uses iPhones or iPads. So it’s more than logical to develop a Native Mobile App for iOS devices, isn’t it?
However, take the same scenario but burdened with the demand to support iOS, Android, Windows devices. If you choose to develop a native mobile app for each mobile operating system, the development costs will increase proportionally to the number of mobile platforms you’re going to reach. The reason for that is quite obvious. Code development for each mobile platform run independently and as a rule require different coding languages.
Another key factor influencing the costs is when you want it. The best way to develop an app within your budget is to set reasonable timeframes. The faster you want to get a mobile app, the more it will cost.
For example, your company needs an app for parcel tracking, and you want to get a fully-functioning app next week. Do you think a rush delivery will influence the costs or not? Of course, it will, but not only the costs but the quality may also be poor since there isn’t enough time for thorough testing and bug fixing.
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Hey, thanks for reading my coverage. I’m a content crafter at IDAP Group. I run, swim, and travel to get more inspiration. When I’m not doing all these, I’m reading and writing must-read coverages on the app development issues. Follow IDAP on Facebook and be the first to read my entries.
Guest post author Helen Morrice @ IDAP – Mobile & Web App Development