Why Google Shopping is dominating retail search marketing – Max Grid News Feed

As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early stages […]

Continue Reading

How We Increased Engagement for Our Online Course by 150% with Marketing Automation – Max Grid News Feed

Every subscriber on your email list is unique. One subscriber may prefer daily emails. Another may like weekly emails. How can you make everyone happy? Here at AWeber, we faced this question ourselves. Many subscribers who took our popular (and free!) “What to Write in Your Emails” course said they didn’t like the daily cadence of […]

Continue Reading

Digital Marketing News: More Constantly Online, Google’s Digital Graffiti, AI’s Big Data Push – Max Grid News Feed

Roughly One in Four Americans is Online ‘Constantly’ More than a quarter of U.S. adults consider themselves online “almost constantly” according to survey data recently released by the Pew Research Center, a figure that jumps to nearly 39 percent for younger people in the 18-to-29-year-old age group, and Kurt Wagner looks closely at some of […]

Continue Reading

The Rise & Fall of Google’s “Zero Search Results” Experiment – Max Grid News Feed

It seemed like just yesterday (kind of—it was last week) when 10-link search results pages for calculation and unit conversion queries were to be a thing of the past. In an algorithm update that took effect March 13, Google undertook an experiment to deliver a single featured snippet for queries that didn’t demand full search […]

Continue Reading