When to Stop Blindly Following Your Platform Data: From Search Console to Facebook – Max Grid News Feed

As client partners at Portent, we are constantly looking at the results we drive for our clients. We also talk a lot about fearless accountability for remarkable results. But what happens when the KPIs you’re getting from advertising or analytics platforms don’t tell the full story? Whether it’s attribution bias from on-platform data, or a […]

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December 2018 Google Webmaster Report – Max Grid News Feed

Here is our monthly Google webmaster report that summarizes and links to the more important SEO and webmaster related stories. The big news this past month was the nice number of unconfirmed Google ranking updates. Google also launched the zero results feature and a new sticky header for their search results. Google also delisted Search […]

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Rich Results expands for Question & Answer pages – Max Grid News Feed

People come to Google seeking information about all kinds of questions.Frequently, the information they’re looking for is on sites where users ask and answer each other’s questions. Popular social news sites, expert forums, and help and support message boards are all examples of this pattern. A screenshot of an example search result for a page […]

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Why Being the Loudest Makes You the Weakest – Max Grid News Feed

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money […]

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