ITP2 Wrecks Attribution And Makes Marketing (Even) Worse – Max Grid News Feed

Intelligent Tracking Prevention. ITP2. It’s a nightmare for us marketers. Everyone’s talking about how it trashes audience targeting. If you want a primer on ITP2, read this AdAge piece. What sends a chill down my spine, though, is what ITP2 will do to attribution and by extension marketing, which is bad for everyone—not just marketers. […]

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Google "Found On The Web" Featured Snippets Spark Debate – Max Grid News Feed

Let me start off saying that I covered this at Search Engine Land, so if you read it there, there isn’t much new here. But I should add, I was wrong about the original featured snippets in 2014 and because of that, I am giving Google the benefit of the doubt with this form of […]

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Help customers discover your products on Google – Max Grid News Feed

People come to Google to discover new brands and products throughout their shopping journey. On Search and Google Images, shoppers are provided with rich snippets like product description, ratings, and price to help guide purchase decisions. Connecting potential customers with up-to-date and accurate product information is key to successful shopping journeys on Google, so today, […]

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