The Real Value of Martech & Automation? The Humanization Potential, According to Liz Cope – Max Grid News Feed

Standing before a room of eager-to-learn marketers at B2B Marketing Exchange, Liz Cope, Director of Marketing Technology and Operations at Ingersoll Rand, was an open, honest, vulnerable … human. “This is so embarrassing,” she said, admitting that some fundamental marketing functions were missing the mark at her multi-billion-dollar company. Liz’s candor helped audience members feel […]

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How to Make the Most of Your Ad Spend with Email Validation – Max Grid News Feed

You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to writing ad copy, and targeting your spend in order to drive qualified leads to a landing page. When prospects click on your ad, you don’t just need them to fill […]

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Unstructured Data Vs. Structured Data: A 3-Minute Rundown – Max Grid News Feed

Most marketers think being data-driven means using web metrics to inform every decision they make. But that’s not actually being data-driven. That’s being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data — all types of information. One of the most insightful types of information is qualitative data […]

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Are SEOs At Risk of Becoming Unconsciously Incompetent? – Max Grid News Feed

There has been something nagging at me for a while on the state of SEO, and that is a level of arrogance which we witness from people who should know better. Have you heard someone reflect that an individual is “effortlessly talented” at something – or they succeed at a task without looking like they’re […]

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