The Art of Copywriting: How to Write Better Captions that Get Engagement – Max Grid News Feed

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter While we don’t typically associate […]

Continue Reading

DA is the Wrong Metric for Reporting on Link-Building – Max Grid News Feed

I decided to write this post when I saw, in late February, this poll on Twitter: Link to tweet Twitter polls may not be the most scientific way that one could research the state of the industry, but it did remind me how common this is – I routinely receive outreach emails or see RFPs […]

Continue Reading

Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy – Max Grid News Feed

Company says the approach only delivers marginally better traffic to competitors’ sites. Please visit Search Engine Land for the full article. This is a news feed, by author Greg Sterling, the original post can be found here Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy.

Continue Reading

How to Choose the Right Attribution Model – Max Grid News Feed

Attribution seems like the deep end of the pool in which no digital marketers want to swim. Mostly because it’s hard to know where to start, and we’ve built our collective lives around analyzing last click data. If you can muster the courage to choose an attribution model in Google Analytics (besides the default last […]

Continue Reading