Do Your Emails Contain R.O.T.? – Max Grid News Feed

Have you ever read an email that was truly disappointing? Maybe the content was stale or it was full of tidbits of information you have already read a handful of times elsewhere? That’s called R.O.T., according to Jill Fanslau, AWeber’s Content Marketing Manager.  “R.O.T. is redundant, outdated, or trivial information,” said Fanslau on a recent […]

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April Henderson on Data-Driven, Empathetic B2B Content #CMWorld – Max Grid News Feed

Forrester’s April Henderson started her Content Marketing World 2019 session with a classic cautionary tale: Johann Rall was fighting for the British at the turning point of the Revolutionary War. The night before the Battle of Trenton, he was out celebrating at the home of a local Loyalist merchant. That merchant had seen General Washington […]

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6 Ecommerce Digital Marketing Tips for More Online Sales – Max Grid News Feed

The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more expensive!) to attract the right customers. Via the US Department […]

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The Qualities of a Powerful Word-of-Mouth Marketing Strategy – Max Grid News Feed

Many businesses think that if their product or service is spectacular, it will speak for itself; they’ll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only appears to have been achieved […]

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