How to test (and perfect) nearly everything in PPC – Max Grid News Feed

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land. Please visit Search Engine Land for the full article. This is a news feed, […]

Continue Reading

Daily Search Forum Recap: July 24, 2017 – Max Grid News Feed

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: OMG: Google Tests Auto-Playing Videos In Search Results Yesterday, Jennifer Slegg posted on Twitter and her site that Google is auto-playing videos directly in […]

Continue Reading

Protect your site from user generated spam – Max Grid News Feed

As a website owner, you might have come across some auto-generated content in comments sections or forum threads. When such content is created on your pages, not only does it disrupt those visiting your site, but it also shows some content that you may not want to be associated with your site to Google and […]

Continue Reading

How to Track Conversions in Google Analytics – Max Grid News Feed

Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. And you can’t get access to historical, legacy data, either. That means when you let days (or weeks) go by without setting up […]

Continue Reading

Great Designers Steal: Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration – Max Grid News Feed

If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click. Unlike search ads, display ads aren’t typically served up to an audience who is actively on the hunt for something specific, so there’s even more pressure to stand out. Think about it: when was […]

Continue Reading

Why No Brand is Too Big for SEO by @@joshuacmccoy – Max Grid News Feed

SEO isn’t just for new brands trying to increase traffic and visibility. Big brands need SEO, too. Here’s why. The post Why No Brand is Too Big for SEO by @@joshuacmccoy appeared first on Search Engine Journal. This is a news feed, by author Josh McCoy, the original post can be found here Why No […]

Continue Reading

5 essential aspects of technical SEO you cannot neglect – Max Grid News Feed

Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute. Developing content and using SEO to drive rankings and traffic has become a fundamental part of digital strategies, not just for the thought leaders of the industry, but it has become standard across the spectrum. […]

Continue Reading

[Infographic] How to Write an Engaging Welcome Email – Max Grid News Feed

Did you know your welcome email is one of the most essential emails you can send to subscribers? According to a study from Experian, welcome emails receive higher opens and click-through rates than any other type of promotional message. And we’ve seen similar results; some of our own emails get open rates as high as […]

Continue Reading